Change-makers in focus

Building resilient leaders for times of change

How we help:

Hult EF Corporate Education worked alongside BNP Paribas Fortis to design and deliver a tailored in-company program. Its purpose was to help participants master the key elements of strategic leadership and enable resilience, agility, and engagement during a major cultural shift for the organization.

Designing banking for a changing world

After surviving near bankruptcy and the recession, BNP Paribas Fortis is now Belgium’s leading bank and one of the highest rated banks worldwide. The Group employs around 200,000 people across 72 countries.

“Leadership is a big responsibility. This program is helping to build the essential competencies for our organization to thrive in the years ahead."

Jan Van de Vijve, Managing Director, BNP Paribas Fortis

The Challenge

BNP Paribas Fortis wanted to evolve and move away from a product-focused culture to a client-centric one and chose Ashridge to help with developing 75 global senior managers and leaders during this shift for change.

During the change process, we had to ensure the program transformed leaders and senior managers into resilient, agile problem solvers who continued to drive business growth and success – all while remaining highly engaged.

In this case study, we look at the positive impact of leadership competency upskilling during a period of organizational culture change.

Building resilient and engaged leaders to navigate cultural change

Our impact

The tailored in-company program was co-created based on the BNP Paribas Fortis Leadership Principles and Competencies, and Hult EF research on what great strategic leadership looks like. The program was designed to help participants master a set of four key elements of strategic leadership, together, and in the wider business context.

Highly engaged, better leaders

Participants felt the program helped them lead and think differently and feel more engaged – further motivating their teams to understand the culture shift.

Bigger network net-worth

Participants valued the networking opportunities created by the program, forging collaborative relationships to help their career journeys.

Highly engaged, better leaders

Participants felt the program helped them lead and think differently and feel more engaged – further motivating their teams to understand the culture shift.

Bigger network net-worth

Participants valued the networking opportunities created by the program, forging collaborative relationships to help their career journeys.

See our work in action

We have helped more than 3,000 organizations, from large multinational companies, to governments, to public sector businesses, to charities. Our capacity to deliver customized programs at scale makes us the provider of choice for global businesses and governments.