Change-makers in focus

Preparing leadership for change

How we help:

Hult EF Corporate Education worked closely with Continental AG to design and deliver five leadership development experiences for senior managers and leaders. Continental’s Leadership Architecture – a series of development programs – supports leaders to unleash their change-maker capability, face increasingly complex challenges, and embrace their role in “meeting the future”.

Continually evolving to drive technological advancements in a changing world

Founded in 1871, Continental is one of the world’s leading global automotive manufacturing and technology companies, developing technologies and services for sustainable and connected mobility of people and their goods. Continental operates in 60 countries, at 554 locations, and employs more than 243,000 people.

“The programs offer multiple ‘moments of surprise’ along with extremely challenging tasks. An emerging market live case on the International Management Program, for example, exposes participants to a condensed V.U.C.A. world for 72 hours.”

Bianca Schröder Manager Group Learning Culture Development & Change Group Human Relations

The Challenge

In a rapidly changing world, Continental identified that more is being demanded of their management and leadership than ever before. It recognised that adapting to new conditions more quickly and flexibly than others can generate competitive advantages for the business.

Continental wanted to develop their Leadership Architecture, an inclusive development opportunity for all leaders. The programs needed to ensure future viability and create organizational value by unleashing managers’ and leaders’ change-maker capability to contribute to the business’s overall success as it faces new challenges.

Through the programs, the company wanted to cultivate an atmosphere of personal responsibility, collaboration, exchange of knowledge, working in networks, and agility.

In this case study, we explore the impact of this experiential and reflective learning experience on Continental’s senior managers and leaders.

Releasing leadership capability to drive innovation

Our impact

Continental’s Leadership Architecture is underpinned by a philosophy that develops leaders to drive Continental’s future success, while recognizing the balance between stability, agility and change, as well as the need to support leaders through this. The programs have changed, developed, and expanded the capabilities and the mindset of leaders at Continental to unleash their inner change-maker; the programs also focus on specific current and future organizational problems the business will face. Through the programs, leaders have developed the ability to ‘meet the future’ via group projects and live cases, delivering solutions for pressing, real-world issues. This supports Continental as it operates in a changing marketplace, with different customer needs, and disruptive innovation.

Immersive learning experience

The program exposes participants to real-life business challenges, delivering an intense experience to immediately improve practice.

Visible leadership improvements

Non-participants report visible changes in leadership effectiveness, from communication, seeking feedback, and bringing people together.

Program evaluation: 4.6 out of 5

The programs are highly perceived by senior managers and leaders at Continental, encouraging a better completion rate and business outcomes.

Immersive learning experience

The program exposes participants to real-life business challenges, delivering an intense experience to immediately improve practice.

Program evaluation: 4.6 out of 5

The programs are highly perceived by senior managers and leaders at Continental, encouraging a better completion rate and business outcomes.

Visible leadership improvements

Non-participants report visible changes in leadership effectiveness, from communication, seeking feedback, and bringing people together.

The Solution

The programs have:

Created self-aware, more confident, values-led, and transformational leaders
Helped Continental build a culture that releases leadership capability, is empowering, and collaborative
Increased leaders’ engagement, understanding of, and sense of ownership for Continental’s specific challenges
Supported and created opportunity for better innovation
Broadened leaders’ global, external outlook

See our work in action

We have helped more than 3,000 organizations, from large multinational companies, to governments, to public sector businesses, to charities. Our capacity to deliver customized programs at scale makes us the provider of choice for global businesses and governments.

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Preparing leadership for change

Releasing leadership capability to drive innovation

Our impact

Immersive learning experience

Visible leadership improvements

Program evaluation: 4.6 out of 5

Immersive learning experience

Program evaluation: 4.6 out of 5

Visible leadership improvements

See our work in action

We are here to help

Contact us

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