Heineken case study

Change-makers in focus

Heineken

How we help:

We partnered with Heineken to co-design and deliver a one-week immersive program containing “stretch encounters”, designed to push participants to explore the outer limits of their potential. Learners took part in an award-winning simulation, designed to help them step up in their career and building foundations to taking more risks throughout the week.

Heineken case study

Shaping the future of beer and beyond

Heineken is one of the world’s largest independent brewers, with a 150-year proud history as a family-owned business. Specializing in beer brewing, cider, and low and no alcohol drinks, the company strives to build globally loved, sustainable brands. Heineken holds the esteemed position of number one brewer in Europe, number two in the world, and has an impressive profile of 300+ global brands.

Heineken case study quote
“This program empowers high potential leaders from Heineken by significantly deepening self-awareness of their strengths, development areas, and impact on others.”

Ryan Eagar, Director Global Learning and Development, Heineken

The Challenge

Over the last decade, Heineken has grown significantly in scale and complexity. However, ongoing restructuring, culture change, and a threat to their independent status made the working environment very challenging.

Some of these challenges included strict marketing restrictions and government-led duty increases, placing leaders under additional pressure; demands for greater performance with reduced resources; and employees required to go beyond their current responsibilities without support.

In this case study, we look at how the program helped participants embrace a new, more empowered leadership to drive lasting change at Heineken.

Heineken case study industry

Creating and empowering change agents to drive better business behaviors

Our impact

The “stretch encounters” in the immersive program really encouraged participants to step beyond the limit of their potential and lay down the right foundation for meaningful risk-taking in business. During the week, learners participated in an award-winning simulation that helped them to embrace their responsibility as Heineken’s agents of change, bringing to life new business behaviors and practicing more empowered leadership. This created a ripple effect across the organization, encouraging a performance-driven and values-based cultural change, and ensuring the company’s global talents were aligned with Heineken’s vision.

Whole-organization impact

The program identified and inspired Heineken’s change agents to step up and drive business results and meaningful change across the organization.

New, empowered leadership

Stretch encounters helped the participants develop a more empowered leadership style and influence a lasting performance-driven, values-based cultural change.

Whole-organization impact

The program identified and inspired Heineken’s change agents to step up and drive business results and meaningful change across the organization.

New, empowered leadership

Stretch encounters helped the participants develop a more empowered leadership style and influence a lasting performance-driven, values-based cultural change.

See our work in action

We have helped more than 3,000 organizations, from large multinational companies, to governments, to public sector businesses, to charities. Our capacity to deliver customized programs at scale makes us the provider of choice for global businesses and governments.

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