The Challenge
The RFU identified an underinvestment in voluntary leaders providing support at county level, which placed volunteers under great pressure and led to burnout.
They also recognized a lack of opportunity for Constituent Bodies (CBs) to maximize the potential of the RFU, which required a transformation of leadership support at CB level. This meant exploring factors such as internal politics, managing change and impact on others, and offering CB leaders an opportunity for self-reflection.
The RFU partnered with Hult EF on a transformational journey to implement a custom program that would reflect the complex nature of local sports administration and governance in the unique context of a rugby union, while meeting the development needs of CB leaders to create lasting change in the RFU of the future.
In this case study, we explore how effective volunteer leadership development helped drive impactful change and shape rugby at county level.