Swarowski Case Study

Change-makers in focus

Developing talent in a family business

How we help:

Swarovski collaborated with Hult EF Corporate Education to create the Leadership Academy, designed to increase leadership capability, develop organizational agility, address live issues, and drive lasting culture change. Today, the academy continues to help Swarovski’s future success as an autonomous family business.

Swarowski Case Study

An enduring passion for innovation has allowed Swarovski to deliver the extraordinary every day

Swarovski is a family business with 24,000 employees and more than 2,000 stores worldwide. In the last 15 years, the business has grown and shifted towards jewellery and using crystal in creative ways.

Swarowski Case Study quote
"A new mindset and focus have been developed across the organization, with leaders who skillfully balance business and people while thriving in a complex, uncertain environment.”

Roland Moecke, EVP, Swarovski Goods Business

The Challenge

Swarovski sought our support to develop stronger leadership capability, customer focus, innovation, and organizational agility – which is essential to reduce business risks and ensure it stays competitive.

Specific challenges Swarovski wanted to tackle included ensuring the continuation of its development as a sustainable business. In parallel, it sought to temper competition and address critical business challenges in the midst of complex business challenges, such as global crystal production and digital selling platforms threatening its USP and revenues.  

In this case study, we explore how a solid leadership architecture enhances leadership capability and drives customer-focused collaboration.

Swarowski Case Study industry

Enhancing leadership capability to drive change-led business results

Our impact

Working with 45 stakeholders across the Swarovski business, including family, C-Suite, functional managers, and potential program participants, we co-created their first-ever Leadership Architecture. We developed five programs, with mindset and culture change at the center, and used unique components to challenge participants throughout the programs, e.g. sharing a meal in the dark. The collaboration led to a strong and trusted relationship forming between us, with more than 250 leaders taking part in the Leadership Academy. As a result of the work, leadership capability at Swarovski has developed significantly, with 45% of high potentials promoted into ‘Head of’ positions, and a 100% retention rate for top talent. This contributed to strengthening innovative ways of thinking based on collaboration, entrepreneurship and a strong customer focus.

Enhanced leadership capability

45% of high-potentials at Swarovski have been promoted into ‘Head of’ positions, with a 100% retention rate for top talent.

Continued success

The Leadership Academy continues to shape Swarovski’s future success as an autonomous family business.

Whole-organization impact

Program development and delivery involved the entire business, ensuring a top-down, bottom-up approach to drive change for success.

Enhanced leadership capability

45% of high-potentials at Swarovski have been promoted into ‘Head of’ positions, with a 100% retention rate for top talent.

Whole-organization impact

Program development and delivery involved the entire business, ensuring a top-down, bottom-up approach to drive change for success.

Continued success

The Leadership Academy continues to shape Swarovski’s future success as an autonomous family business.

See our work in action

We have helped more than 3,000 organizations, from large multinational companies, to governments, to public sector businesses, to charities. Our capacity to deliver customized programs at scale makes us the provider of choice for global businesses and governments.

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