Research. & Thought Leadership

10 critical questions to ask before choosing a language training provider

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Language training is nowadays considered essential to remain competitive in an increasingly globalized world. But it can be difficult to navigate the wide variety of providers on the market. So here’s a checklist on how to choose a language training company for your business.

10 critical questions to ask before committing to a language training company:

  1. Are they a market leader?

    Larger companies are more likely to have the people on the ground to provide the scale and local knowledge needed for a fully managed global training program.

  2. How long have they been around?

    Flashy marketing campaigns can be persuasive, but the real value lies in experience. The more time a supplier has spent working with companies and individuals, the more they can bring to the table.

  3. Do they have a solid academic foundation?

    The success of any language training program hinges on solid academics. A great way to check is to see if your supplier works with leading academic institutions to improve its learning methods. Teacher qualifications are important: ask the provider what the minimum requirements are for the teachers they hire as well as what training they receive on the job.

  4. Do they have an understanding of your industry and its terminology?

    Lots of job roles require specialized vocabulary. Check that your partner knows your lingo so that your employees gain the skills they really need.

  5. Do they understand your objectives?

    Your supplier should make it a point to know about your business goals in order to make sure that the training delivers the right impact in the right places, ensuring you get the highest return on your investment.

  6. Will they tailor the program to your company’s specific needs?

    In business, one size does not fit all. Your chosen provider should be able to offer you a variety of customizable options so that the right kind of training is delivered to the right people.

  7. Can they offer a 24/7 learning environment?

    For a global business, all hours are business hours. So your training needs to be available to fit into busy schedules, in any time zone. Make sure your provider is able to deliver training 24 hours a day, 7 days a week.

  8. Can the learning platform be accessed on any device?

    Busy learners will require mobile access to keep up with their training program – and some may simply prefer this. Therefore make sure that the language training company you choose is tech-savvy and actively utilizes tech to facilitate learning.

  9. Will they monitor KPIs to report on results and ROI?

    Being able to measure progress is key to understanding ROI. Ask your language training provider about how they track and measure progress; then ask what they do if your students aren’t improving and how they’ll fix it.

  10. Do they offer any guarantees?

    If a provider is prepared to put their money where their mouth is, then you can be confident that they’ve got a solution that works.

If you’re satisfied with the answers to the questions above, you can feel confident you’re choosing the right language training provider for your business.

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