Client Stories

BNP Paribas Fortis

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About BNP Paribas Fortis

After surviving near bankruptcy and the recession, BNP Paribas Fortis is now Belgium’s leading bank and one of the highest rated banks worldwide. The Group employs around 200,000 people across 72 countries.

Sector: Financial Services

Overview: Having survived a major economic crisis, near bankruptcy, and acquisition by BNP Paribas, BNP Paribas Fortis wanted to move from a product-focused culture to a client-centric one. They chose Ashridge to help with the development of their 75 global, senior managers and leaders.

The Challenge

  • Shifting from product-focused to customer-centric business

  • Large cultural shift that needed engaged and resilient leaders

  • Agile leaders who could find creative solutions to problems, to drive continued growth and success.

“Leadership is a big responsibility. This program is helping to build the essential competencies for our organization to thrive in the years ahead."

Jan Van de Vijve

RBNP Paribas Fortis

The Solution

The program was designed around the BNP Paribas Fortis Leadership Principles and Competencies as well as our research around the making of strategic leaders.

Based on the findings within the research, a tailored ‘in-company' program was designed that helped participants master a set of four key elements of strategic leadership, simultaneously and in context.

The Impact

The program resulted in the participants leading and behaving quite differently, applying new thinking, changing the way they work, and using their new network.

The work ultimately translated into more engaged leaders, who in turn encouraged their own teams to take on more responsibilities, be more motivated and understanding of the bank’s shift to client-centricity.

The participants began to really value the networking opportunities from the program, and it became clear that the new found learnings would be helpful for the rest of their careers.

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