The firm’s approach to learning was already multi-channel, being established users of our digital and blended training programs for a number of years and demonstrably valuing all the different channels available to enable people to learn in the best way possible.
“We have tried to break down the barrier between physical and digital and create an ecosystem in which is able to integrate different approaches. Those approaches can depend on the circumstances or a specific goal. I would like to stop talking about “digital” as for me it is just a way to learn, and when I study a book I don’t consider it “paper learning!”.
Matteo’s personal philosophy is that although all channels have value, in order to get the best results from online learning it should be designed with that platform in mind. This is why Zambon chose to carefully consider the structure and methodology of their courses during the transition, which led to some adjustments.
“We didn’t want to lose the good rhythm and learning momentum we had before lockdown, so we decided to redesign our customized language workshops with Hult EF. We removed some of the more instructional components and made them even more about role play and small group interaction – virtually.
Working in this way digitally can be difficult at times. Some learners can have less confidence and also find it requires more energy and concentration, so for example we reduced the length of the sessions to take that into account.”
Learners appreciated having exactly the same teachers for their online sessions as they did for face-to-face classes. They also found that the interactive language classes delivered virtually encouraged a slightly different communication style from them. For example, the very Italian trait of using the hands and gestures to add color to communication was less effective on a laptop. So it led to more focus on the clarity of the spoken word – in itself probably an advantage when learning practical skills for modern business communication.