Client Stories

Swarovski

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About Swarovski

Swarovski is a family business with 24,000 employees and over 2,000 stores worldwide. In the last 15 years, the business has grown and shifted towards jewellery and using crystal in creative ways.

Sector: Premium Jewellery

Overview: We collaborated on creating a Leadership Academy designed to increase leadership capability, develop organizational agility, trigger lasting culture change, and addressing live issues. It continues to help Swarovski’s future success as an autonomous family business.

The Challenge

  • Need to keep evolving in order to continue to be a sustainable business

  • Crystal production capabilities around the world are beginning to erode their USP

  • Digital selling platforms and a faster market place means there is a lot more competition

Developing stronger leadership capability, customer focus, innovation and organizational agility is essential to mitigate risks and ensure that the Swarovski remains competitive

"A new mindset and focus have been developed with leaders who skillfully balance the business and people focus and can thrive in a complex, uncertain environment. This is being instilled not just in leaders’ direct teams, but across the whole organization."

Roland Moecke
EVP, Swarovski Goods Business.

The Solution

We met with 45 stakeholders across the Swarovski business, including family, C-Suite, functional managers, and potential program participants, and developed their first-ever Leadership Architecture. We developed five programs in the Leadership Academy with mindset and culture change at the heart. We used unique components in the programs to challenge participants, e.g. eating a meal in darkness.

The Impact

A strong and trusted relationship has developed between us, and over 250 leaders so far have participated in the Leadership Academy. The work has developed leadership capability, strengthened the leadership pipeline, and internalized a new way of thinking which is collaborative, customer-focused, and entrepreneurial.

45% of top talents have already been promoted into ‘Head of’ positions, with a 100% retention rate for top talent.

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