Emerging stronger: How to reinvent your business model

Explore the logic, tools, and skills for designing and refining business models to succeed in a new business landscape.

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London Town
13:00 GMT
3 hours

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To adapt to the recent massive shifts in consumer behavior, business leaders must reinvent their entire business model to survive - and hopefully thrive - in the next economy. This process leverages evidence in four steps: deconstruction, imagination, testing, and prototyping.

This webinar will provide participants with logic, tools, and skills - bolstered by real-life examples and empirical data - for designing and refining business models to succeed in a new business landscape.

What you will learn

How to deconstruct your current business model into constituent elements


Ways to imagine new elements, new combinations, and even entirely new models to create and capture value


How to conduct multiple iterations of testing with potential customers at low cost


Ideas for creating working prototypes to validate business model assumptions

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Our expert speaker: Ted Ladd

Ted Ladd is the Dean of Research and Professor of Entrepreneurship at Hult, teaching and researching the ideal methods to design new business models. He has participated in five high-tech, venture-capital-backed startups, mostly in Silicon Valley. Some blossomed; others withered. The most recent pioneered wearable technology until it was acquired by Google as the basis for WearOS.

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